Blake Lively Rocks Sexiest Look Yet at 'Deadpool & Wolverine' Premiere in NYC

One secret Blake Lively will tell? The secret to her luscious locks.

The It Ends with Us star recently announced her new haircare brand Blake Brown Beauty—launching at Target Aug. 4—and it may be her most personal venture yet. 

“Ever since I was a kid, through adolescence, early adulthood, motherhood, work, personal life, whenever, wherever, the single most identifiable part about me has always been my personalit— no? Not my personality? Oh… My hair,” Blake wrote in a July 31 Instagram post. “I spent 7 years (I know. It toggles between impressive and wtf took so long) obsessively developing every detail of my newest baby, @blakebrownbeauty.”

The hair line’s name is a subtle nod to her late father, Ernie Lively, who changed his last name from Brown to Lively when he married Blake’s mom Elaine Lively. But the product itself? That’s all due to Blake’s iconic blonde locks. 

“It’s my longest companion in life,” Blake said of her hair. “For 36 years and counting. And like any relationship, it’s healthiest when you take good care of each other.”

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Blake continued, “To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error.”

The Gossip Girl alum—who shares kids James, 9, Inez, 7, Betty, 4, and Olin, born in 2023, with husband Ryan Reynolds—decided to enter the beauty space when she saw a lack in inexpensive, high quality products on shelves.

Patricia Schlein/Star Max/GC Images

“Why create a line if I had products that worked?” she asked herself. “Great question. I wanted something that was more affordable but had the same salon/red carpet performance… turns out highest quality is most expensive, who knew?? There’s a reason brands tend to have to make compromises, but we didn’t stop til we got there.”

The line, which will include two shampoo, three hair mask systems, a dry shampoo and a mousse. (Fun fact: Blake doesn’t use traditional conditioner.) Plus, it is also as bare bones as Blake could make it.

According to the 36-year-old, Blake Brown Beauty is sustainable, cruelty free as well as free of any sulfates, silicones, parabens, or synthetic dyes. And, it’s rustic, minimalist bottle design is, what Blake described as, “stunning.”

“I was uncompromising on achieving all of those things at once,” she continued. “Now I see why there was nothing out there that hit all my goals simultaneously. It was a beast to build. But I couldn’t be prouder of what we created for you.”

By MARENAH DOBIN

We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Elevate your hair game with the new Blake Brown hair products, now available for purchase! Designed to help you achieve hair as iconic as Blake Lively's, this exclusive line offers a range of premium formulas that deliver luxurious shine, exceptional volume, and strengthened, resilient strands.

Whether you're aiming for effortless waves or a sleek, polished look, Blake Brown's products promise to transform your tresses with the same elegance and sophistication that define the actress herself.

Don’t miss your chance to experience the ultimate in hair care and style.

Blake Brown Wild Nectar Santal Fundamental Nourishing Shampoo

Give your hair a daily dose of moisture and shine with this nourishing shampoo that tames frizz and leaves your locks feeling soft, manageable, and enveloped in a captivating Wild Nectar Santal fragrance.

$18.99Target

Blake Brown Wild Nectar Santal Fundamental Nourishing Mask

Revitalize your hair with this nourishing mask that deeply hydrates, smooths frizz, and enhances shine, all while enveloping your locks in a luxurious Wild Nectar Santal fragrance.

$19.99Target

Blake Brown Bergamot Woods All-In-Wonder Leave-In Potion Shampoo and Conditioner

Revolutionize your hair routine with this all-in-one leave-in potion that detangles, tames frizz, and adds shine.

$18.99Target

Spray this potion onto damp hair from mid-lengths to ends after washing and masking, then comb through to smooth, detangle, and fight frizz.

If you’re using it on dry hair, spritz it onto your hands first to control how much you use, then apply it directly to tame flyaways, add shine, or tackle stubborn knots.

Blake Brown Amber Vanille Dry Shampoo

Refresh your hair between washes with a lightweight dry shampoo that absorbs oil and impurities, leaving behind a captivating amber vanille fragrance and no visible residue. 

$19.99Target

To use, just give the bottle a good shake first. Hold it about 4-6 inches away from your scalp and spray it onto your dry roots. Rub it in gently with your fingers and brush through if you like. Feel free to use it as often as you want for fresh, clean hair!

Blake Brown Milky Sandalwood Rich Reset Pre-Shampoo Mask

Give your hair a rejuvenating treat with this rich pre-shampoo mask that delivers deep conditioning, smoothness, and a touch of Milky Sandalwood luxury.

$24.99Target

Once a week or whenever your hair needs a boost, slather this mask on damp hair from roots to tips. Let it sit for at least 20 minutes—or overnight if you can—then rinse it out thoroughly. Finish up with your usual shampoo and conditioner, and if your hair tends to be oily, give it a second shampoo.

Blake Brown Blackcurrant Vanille Glam Mousse

Elevate your hairstyle with this volume-boosting mousse that adds body and fullness while providing flexible, brushable hold and a delightful Blackcurrant Vanille scent.

$18.99Target

Give the mousse a good shake, then work it through damp hair from roots to ends—about two golf balls’ worth for short hair and up to an orange-sized amount for longer locks.

Blow dry with a brush for extra volume, style with curlers or heated tools, or pop it into a ballerina bun for a natural look. You can also use it to slick back your hair or scrunch it for a fun, textured style.

Blake Brown Sandalwood Vanille Fundamental Strengthening Shampoo

Transform your hair with this replenishing shampoo that gives you a fuller, healthier look and a touch of luxurious sandalwood vanille fragrance, per the brand. 

$18.99Target

Blake Brown Sandalwood Vanille Fundamental Strengthening Mask Hair Treatment

Pamper your hair with this strengthening mask that deeply conditions, smooths split ends, and adds shine, all while enveloping your locks in a luxurious sandalwood vanille fragrance.

$19.99Target